عنوان
پدید آورنده
موضوع
رده
HF5415.33.U6 K67 2005
HF5415
.
33
.
U6
K67
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750679034
(Number (ISBN
1423726170
(Number (ISBN
9780750679039
(Number (ISBN
9781423726173
NATIONAL BIBLIOGRAPHY NUMBER
Number
b779189
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Hispanic marketing :
General Material Designation
[Book]
Other Title Information
a cultural perspective /
First Statement of Responsibility
Felipe Korzenny, Betty Ann Korzenny.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, MA :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
©2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 328 pages :
Other Physical Details
color illustrations ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
"Hispanic Marketing shows marketers how to best reach the widely misunderstood Hispanic demographic. Each chapter describes and explains the cultural principles of Hispanic marketing. Recent case studies in full color help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action."--Jacket.
OTHER EDITION IN ANOTHER MEDIUM
Title
Hispanic marketing.
TOPICAL NAME USED AS SUBJECT
Consumer behavior-- United States.
Hispanic American consumers.
Target marketing-- United States.
Cibles (Marketing)-- États-Unis.
Consommateurs américains d'origine latino-américaine.
Consommateurs-- Comportement-- États-Unis.
Consumer behavior.
Hispanic American consumers.
Target marketing.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/0089/68073
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
33
.
U6
Book number
K67
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Korzenny, Felipe.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Korzenny, Betty Ann,1933-
ORIGINATING SOURCE
Date of Transaction
20201206182150.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
