The management of intellectual property: introduction / Derek Bosworth -- A legal perspective / Andrew F. Christie -- An accounting perspective / Anne Wyatt -- A management perspective / Laurie Hunter -- An economic perspective / Derek Bosworth and Elizabeth Webster -- Market valuation of US and European intellectual property / Dirk Czarnitzki, Bronwyn H. Hall and Raffaele Oriani -- Market valuation of UK intellectual property: manufacturing, utility and financial services firms / Christine Greenhalgh and Mark Rogers -- Market valuation of Australian intellectural property / William Griffiths and Elizabeth Webster -- Innovation scoreboards: an Australian perspective / Paul H. Jensen and Alfons Palangkaraya -- Intellectual property and company performance: company case study evidence / Derek Bosworth -- Use of intellectural property by the UK financial services sector / Mark Rogers and Christine Greenhalgh -- Understanding the patenting behaviour of firms / Carine Peeters and Bruno van Pottelsberghe de la Potterie -- IP-valuation as a tool to sustain innovation / Eric J. Iversen and Aris Kaloudis -- Patent valuation and real options / Robert Pitkethly -- Valuing patents and patent portfolios from a corporate perspective: theoretical considerations, applied needs and future challenges / Markus Reitzig.
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Text of Note
"Offering a broad and enlightening picture of the measurement and management of IP, in this book the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed." -- BOOK JACKET.