عنوان
پدید آورنده
موضوع
رده
HF5415.126 .B57 2007eb
HF5415
.
126
.
B57
2007eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749447605
(Number (ISBN
0749452072
(Number (ISBN
661091589X
(Number (ISBN
9780749447601
(Number (ISBN
9780749452070
(Number (ISBN
9786610915897
NATIONAL BIBLIOGRAPHY NUMBER
Number
b776537
GOVERNMENT PUBLICATION NUMBER
Number
BUS1008
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Commonsense direct & digital marketing /
General Material Designation
[Book]
First Statement of Responsibility
Drayton Bird.
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 434 pages) :
Other Physical Details
illustrations
SERIES
Series Title
Gale virtual reference library
GENERAL NOTES
Text of Note
"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--Title page verso.
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Beginnings -- The three graces of direct marketing -- Direct marketing can do more than you think -- How to get started -- Positioning and other mysteries explained -- How to plan well -- Media: a different, more flexible approach -- Digital marketing: the Internet and E-mail -- Your greatest asset -- Where ideas come from and how to express them persuasively -- How to make your creative work virtually foolproof -- How to test--and evaluate your results -- Testing versus research--and other matters -- How to choose your agency--and when to do without one -- Client and agency: the unequal partnership -- The future of marketing: ten preditictions--and a health warning.
0
SUMMARY OR ABSTRACT
Text of Note
Demonstrates how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
DF8879D8-D04D-4E9E-890F-015B153386D2
OTHER EDITION IN ANOTHER MEDIUM
Title
Commonsense direct & digital marketing.
International Standard Book Number
0749447605
PARALLEL TITLE PROPER
Parallel Title
Commonsense direct and digital marketing
TOPICAL NAME USED AS SUBJECT
Direct marketing.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.
BUSINESS & ECONOMICS-- Mail Order.
BUSINESS & ECONOMICS-- Marketing-- Direct.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
BUSINESS & ECONOMICS-- Marketing-- Telemarketing.
Direct marketing.
Direct marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 040000
BUS-- 043010
BUS-- 043040
BUS-- 043050
BUS-- 090010
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
126
Book number
.
B57
2007eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bird, Drayton.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Bird, Drayton.
ORIGINATING SOURCE
Date of Transaction
20201203093050.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
