Includes bibliographical references (pages 267-278) and index.
CONTENTS NOTE
Text of Note
Corporations and culture: the new partnership -- Full disclosure -- Corporate cultural politics: corporate identity and culture -- Culture, artists, events -- Redefining culture, absolutly -- Sponsoring lifestyle: travels with Annie Leibovitz -- Sponsoring events: culture as corporate stage, from Woodstock to Ravestock and Reichstock -- Museums, cyberspace, audiences -- The sponsored museum, or the museum as sponsor -- Cybersponsoring.
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TOPICAL NAME USED AS SUBJECT
Art patronage.
Arts-- Economic aspects.
Corporate sponsorship-- Germany, Case studies.
Corporate sponsorship.
Museums-- Economic aspects.
Arts-- Aspect économique.
Mécénat.
Musées-- Aspect économique.
Parrainage publicitaire-- Allemagne, Études de cas.