عنوان
پدید آورنده
موضوع
رده
HF5415 .R5416 2003
HF5415
.
R5416
2003
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585440808
(Number (ISBN
157851522X
(Number (ISBN
9780585440804
(Number (ISBN
9781578515226
NATIONAL BIBLIOGRAPHY NUMBER
Number
b774372
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Momentum :
General Material Designation
[Book]
Other Title Information
how companies become unstoppable market forces /
First Statement of Responsibility
Ron Ricci, John Volkmann.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass. :
Name of Publisher, Distributor, etc.
Harvard Business School Press,
Date of Publication, Distribution, etc.
©2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 206 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 189-192) and index.
CONTENTS NOTE
Text of Note
Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Momentum.
International Standard Book Number
157851522X
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Internet marketing.
Marketing-- Technological innovations.
Strategic planning.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
E-commerce.
Internet marketing.
Marketing-- Technological innovations.
Marketing.
Strategic planning.
Technische vernieuwing.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
R5416
2003
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ricci, Ron.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Volkmann, John.
ORIGINATING SOURCE
Date of Transaction
20201203064136.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
