عنوان
پدید آورنده
موضوع
رده
HF5823 .S76 2007
HF5823
.
S76
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749449365
(Number (ISBN
9780749449360
NATIONAL BIBLIOGRAPHY NUMBER
Number
b774370
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Ads to icons :
General Material Designation
[Book]
Other Title Information
how advertising succeeds in a multimedia age /
First Statement of Responsibility
Paul Springer.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 379 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
SERIES
Series Title
Gale virtual reference library
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 363-367) and index.
CONTENTS NOTE
Text of Note
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops ... and marketing begins.
0
SUMMARY OR ABSTRACT
Text of Note
"Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--Jacket.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Levant - sup
Terms of Availability
26.99
OTHER EDITION IN ANOTHER MEDIUM
Title
Ads to icons.
International Standard Book Number
0749449365
TOPICAL NAME USED AS SUBJECT
Advertising campaigns, Case studies.
Advertising, Case studies.
Advertising campaigns, Case studies.
Advertising campaigns.
Advertising, Case studies.
Advertising.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Multimedia.
Reclame.
Reklam, fallstudier.
Reklamkampanjer, fallstudier.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1/13
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
S76
2007
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
85
.
40
.
System Code
bcl
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Springer, Paul, (Mass media specialist)
ORIGINATING SOURCE
Date of Transaction
20201203064130.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
