عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .W35 2008
HF5415
.
1255
.
W35
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1400063914
(Number (ISBN
9781400063918
NATIONAL BIBLIOGRAPHY NUMBER
Number
b772958
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Buying in :
General Material Designation
[Book]
Other Title Information
the secret dialogue between what we buy and who we are /
First Statement of Responsibility
Rob Walker.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Random House,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 291 pages ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 265-274) and index.
CONTENTS NOTE
Text of Note
pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
0
SUMMARY OR ABSTRACT
Text of Note
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.
TOPICAL NAME USED AS SUBJECT
Brand name products-- United States.
Branding (Marketing)-- United States.
Brand name products-- United States.
Brand name products.
Brand name products.
Branding (Marketing)
Branding (Marketing)-- United States.
Konsumentbeteende.
Marknadsföring.
Produktmärkning.
GEOGRAPHICAL NAME USED AS SUBJECT
Förenta staterna.
United States.
7
7
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/270973
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
W35
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Walker, Rob,1968-
ORIGINATING SOURCE
Date of Transaction
20201203042715.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
