عنوان

The entrepreneur's strategy guide :

(Number (ISBN

0275989046

(Number (ISBN

9780275989040

Number

b772067

Title Proper

The entrepreneur's strategy guide :

General Material Designation

[Book]

Other Title Information

ten keys for achieving marketplace leadership and operational excellence /

First Statement of Responsibility

Tom Cannon.

Place of Publication, Distribution, etc.

Westport, Conn. :

Name of Publisher, Distributor, etc.

Praeger,

Date of Publication, Distribution, etc.

2006.

Specific Material Designation and Extent of Item

xv, 301 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes bibliographical references (pages 281-293) and index.

Text of Note

Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.

0

Text of Note

"What every entrepreneur needs to know about launching and sustaining a successful business--a practical guide to mastering the 10 key principles of marketplace and operational excellence In an environment where the chances of failure are much greater than success, what will make your company a winner? Drawing from fifty years of experience, research, and observation in entrepreneurial strategy, Tom Cannon offers a game plan for entrepreurs. Dividing the book into two basic parts--the marketplace (external environment) and the organization (internal environment)--he outlines the ten core capabilities that every business must master in order to be successful. Illustrating each principle through examples of real companies, and engaging the reader through diagnostics, checklists, and other interactive exercises, Cannon presents an essential resource for entrepreneurs; managers of startups, spinoffs, and other entrepreneurial units; and students of strategy and business development. At the heart of the book is an emphasis on how entrepreneurs can execute ambitious visions and strategies by mastering the basics and recognizing opportunities to continuously improve and innovate."--Publisher's website.

Businesspeople.

Entrepreneurship.

Leadership.

Success in business.

Leadership.

Businesspeople.

Entrepreneurship.

Leadership.

Success in business.

Number

Edition

Class number

Book number

Cannon, J. Thomas.

Date of Transaction

20201206175249.0

Electronic name

[Book]

Y