The behavioral foundations of strategic management /
General Material Designation
[Book]
First Statement of Responsibility
Philip Bromiley.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Malden, MA :
Name of Publisher, Distributor, etc.
Blackwell Pub.,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 147 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm.
SERIES
Series Title
Theories of strategic management
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
1. Introduction -- 2. Basics of a behavioral approach -- 3. A behavioral critique of rationality and equilibrium -- 4. A behaviorist's perspective on current strategy approaches -- 5. Behavioral methodology -- 6. Where do we go from here? -- References -- Index.
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SUMMARY OR ABSTRACT
Text of Note
"This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions." "When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues." "Overall, the book argues that a behavioral perspective offers the best foundation for strategic management scholarship."--Jacket.