عنوان
پدید آورنده
موضوع
رده
GT3405 .M37 2006
GT3405
.
M37
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080492746
(Number (ISBN
0750663618
(Number (ISBN
1281006335
(Number (ISBN
9780080492742
(Number (ISBN
9780750663618
(Number (ISBN
9781281006332
NATIONAL BIBLIOGRAPHY NUMBER
Number
b771117
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Innovative marketing communications :
General Material Designation
[Book]
Other Title Information
strategies for the events industry /
First Statement of Responsibility
Guy Masterman, Emma H. Wood.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, MA :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 322 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm.
SERIES
Series Title
Events management series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
SUMMARY OR ABSTRACT
Text of Note
"This book is a blend of theory, research and industry best practice and is further brought to life via the use of event examples, that cover the full range of organisational types operating in event markets around the world. Analysed case studies include: Witness Festival, Tour de France, Sundance Film Festival, American Express, Procter and Gamble, Gillette and Liverpool, European Capital of Culture 2008." --Cover.
TOPICAL NAME USED AS SUBJECT
Special events-- Management.
Special events-- Marketing.
Événements spéciaux-- Marketing.
Special events-- Management.
Special events-- Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
394
.
2068
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GT3405
Book number
.
M37
2006
OTHER CLASS NUMBERS
Class number
F406
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
Masterman, Guy.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Wood, Emma H.
ORIGINATING SOURCE
Date of Transaction
20201206170910.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
