عنوان
پدید آورنده
موضوع
رده
HF5415.13 .D39 2010eb
HF5415
.
13
.
D39
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071760784
(Number (ISBN
9780071760782
Erroneous ISBN
0071742298
Erroneous ISBN
9780071742290
NATIONAL BIBLIOGRAPHY NUMBER
Number
b770697
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategy from the outside in :
General Material Designation
[Book]
Other Title Information
profiting from customer value /
First Statement of Responsibility
George S. Day, Christine Moorman.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (iv, 312 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Intro -- Cover Page -- Strategy from the Outside In -- Copyright Page -- Contents -- Part One. Seeing Outside In: Shifting Your Perspective -- 1 Strategy from the Outside In -- 2 Profiting from Customer Value -- Part Two. Operating Outside In: The Four Customer Value Imperatives -- 3 The First Imperative: Be a Customer Value Leader -- 4 Becoming a Customer Value Leader -- 5 The Second Imperative: Innovate New Value for Customers -- 6 Innovating New Value for Customers -- 7 The Third Imperative: Capitalize on the Customer as an Asset -- 8 Capitalizing on the Customer as an Asset
Text of Note
9 The Fourth Imperative: Capitalize on the Brand as an Asset -- 10 Capitalizing on the Brand as an Asset -- Part Three. Living Outside In: Bringing It All Together -- 11 Market Insights and the Customer Value Imperatives -- 12 Organizing to Compete on the Customer Value Imperatives -- 13 Leading for Customer Value -- Conclusion -- Notes -- Acknowledgments -- Index
0
8
SUMMARY OR ABSTRACT
Text of Note
Applying years of research; this refreshing book demonstrates how companies that adoptand fight to keepan outside-in view focused on customer value have grown revenue; profit; and shareholder value through both boom and bust business cycles. --
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
EE842D20-2F38-41DA-8395-59A06CA5D2F5
OTHER EDITION IN ANOTHER MEDIUM
Title
Strategy from the outside in.
International Standard Book Number
9780071742290
TOPICAL NAME USED AS SUBJECT
Customer relations.
Marketing-- Management.
BUSINESS & ECONOMICS-- Green Business.
Customer relations.
Marketing-- Management.
(SUBJECT CATEGORY (Provisional
BUS-- 094000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
802
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
D39
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Day, George S.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Moorman, Christine.
ORIGINATING SOURCE
Date of Transaction
20201206165011.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
