عنوان
پدید آورنده
موضوع
رده
HF5548.32 .R63 2001eb
HF5548
.
32
.
R63
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0071371788
(Number (ISBN
0071420827
(Number (ISBN
128030099X
(Number (ISBN
9780071371780
(Number (ISBN
9780071420822
(Number (ISBN
9781280300998
NATIONAL BIBLIOGRAPHY NUMBER
Number
b769932
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
E-strategy pure & simple :
General Material Designation
[Book]
Other Title Information
connecting your internet strategy to your business strategy /
First Statement of Responsibility
Michel Robert, Bernard Racine.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 173 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Includes index.
SUMMARY OR ABSTRACT
Text of Note
This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
C921EA6F-7A05-47B1-9A0A-61C63C2339BF
OTHER EDITION IN ANOTHER MEDIUM
Title
E-strategy pure & simple.
International Standard Book Number
0071371788
PARALLEL TITLE PROPER
Parallel Title
E-strategy pure and simple
TOPICAL NAME USED AS SUBJECT
Electronic commerce-- Management.
Electronic commerce.
Strategic planning.
BUSINESS & ECONOMICS-- Exports & Imports.
BUSINESS & ECONOMICS-- International-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
E-business.
Electronic commerce-- Management.
Electronic commerce.
Management.
Strategic planning.
Strategische planning.
(SUBJECT CATEGORY (Provisional
BUS-- 026000
BUS-- 043030
BUS-- 043040
KMC
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/4
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5548
.
32
Book number
.
R63
2001eb
OTHER CLASS NUMBERS
Class number
85
.
10
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Robert, Michel,1941-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Racine, Bernard.
ORIGINATING SOURCE
Date of Transaction
20201206161529.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
