عنوان
پدید آورنده
موضوع
رده
HF5415.127 .G76 2008eb
HF5415
.
127
.
G76
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814401813
(Number (ISBN
0814410170
(Number (ISBN
1281757861
(Number (ISBN
6611757864
(Number (ISBN
9780814401811
(Number (ISBN
9780814410172
(Number (ISBN
9781281757869
(Number (ISBN
9786611757861
NATIONAL BIBLIOGRAPHY NUMBER
Number
b769898
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The age curve :
General Material Designation
[Book]
Other Title Information
how to profit from the coming demographic storm /
First Statement of Responsibility
Kenneth W. Gronbach.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
American Management Association,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvii, 266 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
The generational impact on supply and demand -- Who are these people? -- Bell curves, pies, and your "best customer" -- Case study: Detroit, Japan, and the best customers for cars -- Silent virtues: a small group with its own impact -- Case study: How the "graying of America" myth will take down the assisted-living industry -- The Boomers: mass, money, and motivation -- What Boomers will buy -- Boomers will not get old -- The Boomer economy: of credit cards and gift cards -- Of course you can afford it! -- Social security and private health care: dead but not buried -- Wal-Mart hits a wall, a Great Wall -- Media's slow death: the end of marketing as we know it -- Quit picking on the Xers! -- The cause and effect of a small generation -- The X factor: where have all the workers gone? -- The Gen X labor shortage and the impact on direct mail -- Case study: How Generation X drove motorcycle sales off the cliff -- Case study: Planes stuck on the ground: a business traveler's tale -- Case study: The death of a discount store -- Stop looking in the rearview mirror! -- The great Y ahead: more of everything -- Marketing to Generation Y -- Case study: No leg to stand on: a Levi's footnote -- Schools, taxes, and the future -- Generation Y's leading legacy -- The bigotry is almost gone: a boomer's perspective -- Coming to America: melting into the world's melting pot -- Macro and micro conclusions -- Appendix A: The older generations -- Appendix B: The baby boomers -- Appendix C: Generation X -- Appendix D: Generation Y.
0
SUMMARY OR ABSTRACT
Text of Note
A myth-breaking book that will redefine who marketers see as their most valuable customers.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
74602D51-BD0E-4510-AB4F-CCB86FE8FF15
Stock Number
CL0500000023
OTHER EDITION IN ANOTHER MEDIUM
Title
Age curve.
International Standard Book Number
0814401813
TOPICAL NAME USED AS SUBJECT
Consumer behavior-- United States.
Demography-- United States.
Marketing research-- United States.
Target marketing-- United States.
BUSINESS & ECONOMICS-- Marketing-- Research.
Consumer behavior.
Demography.
Marketing research.
Target marketing.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/343
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
127
Book number
.
G76
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gronbach, Kenneth W.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
American Management Association.
ORIGINATING SOURCE
Date of Transaction
20201206161326.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
