عنوان
پدید آورنده
موضوع
رده
HF5415.13 .I577 2000eb
HF5415
.
13
.
I577
2000eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203207351
(Number (ISBN
0203207351
(Number (ISBN
0203207386
(Number (ISBN
0415213177
(Number (ISBN
6610324174
(Number (ISBN
9780203207352
(Number (ISBN
9780203207383
(Number (ISBN
9780415213172
(Number (ISBN
9786610324170
Erroneous ISBN
0415213177
Erroneous ISBN
0415213185
Erroneous ISBN
9780415213189
NATIONAL BIBLIOGRAPHY NUMBER
Number
b769814
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Internal marketing :
General Material Designation
[Book]
Other Title Information
directions of management /
First Statement of Responsibility
edited by Richard J. Varey and Barbara R. Lewis.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2000.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvii, 311 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
From hierarchy to enterprise : internal markets are the foundation for a knowledge economy / William E. Halal -- Internal marketing in the light of relationship marketing and network organizations / Evert Gummesson -- The strengths and weaknesses of internal marketing / David Ballantyne -- Effectiveness implies leaving myths aside / Jean-Paul Flipo -- Managerial interactions of internal marketing / Audrey Gilmore -- Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning / Ian Chaston -- Employee attitudes and responses to internal marketing / Gillian Hogg, Sara Carter -- Get close to the internal customer or keep your distance? / Susan K. Foreman -- Minimizing internal communication gaps by using Business Television / Bernd Stauss, Frank Hoffmann -- The business value of buy-in : how staff understanding and commitment impact on brand and business performance / Kevin Thomson, Lorrie A. Hecker -- Services marketing starts from within / Leonard L. Berry, A. Parasuraman -- Internal marketing : a relationships and value-creation view / Peter A. Dunne, James G. Barnes -- A meta-model of internal marketing / Mohammed Rafiq, Pervaiz K. Ahmed -- Internal relationship management : broadening the scope of internal marketing / Paivi Voima -- Internal marketing : a step too far / Peter Mudie -- A broader conception of internal marketing : a social constructionist perspective / Richard J. Varey -- End-view : directions for management / Richard J. Varey, Barbara R. Lewis.
0
SUMMARY OR ABSTRACT
Text of Note
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c.
OTHER EDITION IN ANOTHER MEDIUM
Title
Internal marketing.
TOPICAL NAME USED AS SUBJECT
Market segmentation.
Marketing channels.
Marketing-- Management.
Circuits de distribution.
Marketing-- Gestion.
Segmentation du marché
Market segmentation.
Marketing channels.
Marketing-- Management.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
I577
2000eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Lewis, Barbara R.
Varey, Richard J.,1955-
ORIGINATING SOURCE
Date of Transaction
20201206160902.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
