عنوان
پدید آورنده
موضوع
رده
HD60.7 .N5 2007
HD60
.
7
.
N5
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
020369659X
(Number (ISBN
0415350778
(Number (ISBN
0415350778
(Number (ISBN
0415551951
(Number (ISBN
9780203696590
(Number (ISBN
9780415350778
(Number (ISBN
9780415551953
NATIONAL BIBLIOGRAPHY NUMBER
Number
b769694
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The pricing and revenue management of services :
General Material Designation
[Book]
Other Title Information
a strategic approach /
First Statement of Responsibility
Irene C.L. Ng.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 174 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
SERIES
Series Title
Routledge advances in management and business studies ;
Volume Designation
36
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
"In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking." "This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services."--Jacket.
TOPICAL NAME USED AS SUBJECT
Revenue management.
Diensten.
Dienstleistungsbetrieb
Dienstleistungssektor
Preispolitik
Prijsbeleid.
Prissättning.
Revenue Management
Revenue management.
Strategisch management.
Yield management.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
1554
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD60
.
7
Book number
.
N5
2007
OTHER CLASS NUMBERS
Class number
85
.
30
Class number
QQ
250
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ng, Irene C. L.
ORIGINATING SOURCE
Date of Transaction
20201206160159.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
