Includes bibliographical references (pages 191-196) and index.
SUMMARY OR ABSTRACT
Text of Note
"This comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field. Complete with practical examples, case studies, and cutting-edge research, this primer is a springboard to integrated, contemporary communication design."--Jacket.