Includes bibliographical references (pages 195-200) and index.
CONTENTS NOTE
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Heartland; Contents; Preface: a map of the human heart; 1 The ambivalent corporation: global giant or house of straw?; 2 Corporate schizophrenia: the national Jekyll versus the global Hyde; 3 Creating societies: the case of the Nation State; 4 State versus corporation: identifying the common genes; 5 The state of the Nation State: opportunity or threat?; 6 Founding the corporate state: laying the philosophical foundations; 7 The moral foundation: answering the great 'why?'; 8 The selfish gene: learning to think 'us', not 'me, me, me . . .'; 9 The identity game: answering the great 'who am I?'
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10 The origin of species: the history of history11 The restless spirit: the perpetual interrogative; 12 Positive thinking: things can only get better; 13 Lady Enigma: the hunger for forbidden fruit; 14 Differentiation or death: fortifying the heartland of the firm; Select bibliography; Index.
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SUMMARY OR ABSTRACT
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In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
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Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.