عنوان
پدید آورنده
موضوع
رده
HF5415.33.U6 M53 2006eb
HF5415
.
33
.
U6
M53
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0275992829
(Number (ISBN
0313086516
(Number (ISBN
9780275992828
(Number (ISBN
9780313086519
NATIONAL BIBLIOGRAPHY NUMBER
Number
b768470
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The affluent consumer :
General Material Designation
[Book]
Other Title Information
marketing and selling the luxury lifestyle /
First Statement of Responsibility
Ronald D. Michman and Edward M. Mazze.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn. :
Name of Publisher, Distributor, etc.
Praeger Publishers,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (x, 194 pages)
GENERAL NOTES
Text of Note
Title from title screen.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Greenwood eBooks
OTHER EDITION IN ANOTHER MEDIUM
Title
Affluent consumer.
International Standard Book Number
9780275992828
TOPICAL NAME USED AS SUBJECT
Affluent consumers-- United States.
Luxuries-- United States-- Marketing.
Target marketing-- United States.
Affluent consumers.
BUSINESS & ECONOMICS-- Marketing-- Research.
Business & Economics.
Commerce.
Luxuries-- Marketing.
Marketing & Sales.
Target marketing.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/343
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
33
.
U6
Book number
M53
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Michman, Ronald D.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mazze, Edward M.
ORIGINATING SOURCE
Date of Transaction
20201206140633.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
