عنوان

Internal marketing :

(Number (ISBN

0750648384

(Number (ISBN

9780750648387

Number

b768386

Title Proper

Internal marketing :

General Material Designation

[Book]

Other Title Information

tools and concepts for customer-focused management /

First Statement of Responsibility

Pervaiz K. Ahmed and Mohammed Rafiq.

Place of Publication, Distribution, etc.

Oxford :

Name of Publisher, Distributor, etc.

Butterworth-Heinemann,

Date of Publication, Distribution, etc.

2002.

Specific Material Designation and Extent of Item

x, 299 pages :

Other Physical Details

illustrations ;

Dimensions

24 cm.

Series Title

Marketing series

Text of Note

Published in association with The Chartered Institute of Marketing.

Text of Note

Includes bibliographical references and index.

Text of Note

This book "provides a succinct outline of the most recent thinnking and practice in the area, as well as offering an appreciation of the diverse ramifications of sound internal marketing strategy. The text begins by defining what internal marketing is and how it can work, and from this foundation: outlines state-of-the-art thinking and practice ; demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, new product development and knowledge management ; highlights the techniques managers need to understand in order to use internal marketing effectively within their organizations. The book contains a wide range of international examples and best practice cases from companies such as Pearl Assurance, Sears, ARCO, Aydlotte & Cartwright Inc., Barclays, Barnado's, First Union and Thomas Cook. These place the theory in a firmly practical context and demonstrate cases of best practice within a variety of industries." - back cover.

Parallel Title

Tools and concepts for customer-focused management

Customer relations.

Marketing-- Management, Case studies.

Marketing-- Management.

Organizational effectiveness, Case studies.

Organizational effectiveness.

Relationship marketing.

Customer relations.

Klantgerichtheid.

Marketing-- Management.

Organizational effectiveness.

Relationship marketing.

Number

Edition

Class number

Book number

Class number

Class number

System Code

System Code

Ahmed, Pervaiz K.

Rafiq, Mohammed.

Chartered Institute of Marketing.

Date of Transaction

20201206135932.0

Electronic name

[Book]

Y