عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .F745 2010eb
HF5415
.
1265
.
F745
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0240812832
(Number (ISBN
0240812840
(Number (ISBN
9780240812830
(Number (ISBN
9780240812847
Erroneous ISBN
9780240812830
NATIONAL BIBLIOGRAPHY NUMBER
Number
b767963
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Return on engagement :
General Material Designation
[Book]
Other Title Information
content, strategy, and design techniques for digital marketing /
First Statement of Responsibility
Tim Frick.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass. :
Name of Publisher, Distributor, etc.
Focal Press,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvii, 319 pages) :
Other Physical Details
color illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
The grand plan -- On-site strategy -- Off-site strategy -- On-site techniques : content -- Design -- Content management systems -- Development -- The blog -- Really simple syndication -- E-mail marketing -- Social media overview -- Social media optimization -- Web video production -- Video sharing, distribution & metadata -- Measurement -- Bringing it all together : book of odds.
0
SUMMARY OR ABSTRACT
Text of Note
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the impor.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000137
OTHER EDITION IN ANOTHER MEDIUM
Title
Return on engagement.
International Standard Book Number
9780240812830
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Social media-- Marketing.
Strategic planning.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.
BUSINESS & ECONOMICS-- Mail Order.
BUSINESS & ECONOMICS-- Marketing-- Direct.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
BUSINESS & ECONOMICS-- Marketing-- Telemarketing.
Internet marketing.
Strategic planning.
(SUBJECT CATEGORY (Provisional
BUS-- 040000
BUS-- 043010
BUS-- 043040
BUS-- 043050
BUS-- 090010
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
F745
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Frick, Tim.
ORIGINATING SOURCE
Date of Transaction
20201206132241.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
