Includes bibliographical references (pages 148-155) and index.
CONTENTS NOTE
Text of Note
Cover -- Contents -- Acknowledgements -- Chapter 1 -- What is textual analysis? -- Chapter 2 -- Does it really matter how people make sense of the world? -- Chapter 3 -- What's interpretation got to do with it? -- Chapter 4 -- How do I know what's a likely interpretation? -- Chapter 5 -- Can't we make it a bit more scientific? -- Chapter 6 -- Is that it? -- References.
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SUMMARY OR ABSTRACT
Text of Note
Providing an introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step-by-step, drawing on examples from advertising, films, novels, comic books television and videos.