University of Michigan Business School management series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 173-181) and index.
CONTENTS NOTE
Text of Note
Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way.
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SUMMARY OR ABSTRACT
Text of Note
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
0D0EA42F-612E-477D-A345-F0620FE7C614
OTHER EDITION IN ANOTHER MEDIUM
Title
Competing in a service economy.
International Standard Book Number
0787961566
TOPICAL NAME USED AS SUBJECT
Competition.
Customer services-- Management.
Service industries-- Technological innovations-- Management.
BUSINESS & ECONOMICS-- Customer Relations.
Competition.
Customer services-- Management.
Service industries-- Technological innovations-- Management.