عنوان
پدید آورنده
موضوع
رده
HD69.B7 C474 2004
HD69
.
B7
C474
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1403918252
(Number (ISBN
9781403918253
NATIONAL BIBLIOGRAPHY NUMBER
Number
b766997
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Pro logo :
General Material Designation
[Book]
Other Title Information
brands as a factor of progress /
First Statement of Responsibility
Michel Chevalier and Gérald Mazzalovo ; [translation: Joe LaCour].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 288 pages, 32 pages of plates :
Other Physical Details
illustrations (some color) ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
"First published 2003 in France by Éditions d'Organisation as Pro logo: plaidoyer pour les marques"--Title page verso.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management.
Brand name products.
Consumer behavior.
Corporate image.
Customer relations.
Logos (Symbols)
Brand name products-- Management.
Brand name products.
Consumer behavior.
Corporate image.
Customer relations.
Logos (Symbols)
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
C474
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Chevalier, Michel,1943-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Mazzalovo, Gerald.
ORIGINATING SOURCE
Date of Transaction
20201206121201.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
