عنوان
پدید آورنده
موضوع
رده
HD69.B7 B75 2010
HD69
.
B7
B75
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0230232531
(Number (ISBN
9780230232532
NATIONAL BIBLIOGRAPHY NUMBER
Number
b766577
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Football brands /
General Material Designation
[Book]
First Statement of Responsibility
Sue Bridgewater.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 194 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of football brands -- Managing football brands through different stages of the lifecycle.
0
SUMMARY OR ABSTRACT
Text of Note
Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being corporate brands, global brands, not-for-profit brands and e-brands. This book reviews research material in the field of branding and marketing in the football industry.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Soccer-- Marketing.
Branding (Marketing)
Business and Management.
Fußball
Marke
Marketing
Marketing.
Merken (commercie)
Soccer-- Marketing.
Voetbal.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
827
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
B75
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bridgewater, Susan.
ORIGINATING SOURCE
Date of Transaction
20201206115140.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
