عنوان
پدید آورنده
موضوع
رده
HF5415.12.C5 G87 2009
HF5415
.
12
.
C5
G87
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470284242
(Number (ISBN
9780470284247
NATIONAL BIBLIOGRAPHY NUMBER
Number
b766520
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Getting China and India right :
General Material Designation
[Book]
Other Title Information
strategies for leveraging the world's fastest-growing economies for global advantage /
First Statement of Responsibility
Anil K. Gupta, Haiyan Wang.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 254 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 229-238) and index.
CONTENTS NOTE
Text of Note
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
0
SUMMARY OR ABSTRACT
Text of Note
"This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow."--Jacket.
TOPICAL NAME USED AS SUBJECT
Globalization.
Marketing-- China.
Marketing-- India.
Globalization.
Globalization.
Marketing-- China.
Marketing-- India.
Marketing.
GEOGRAPHICAL NAME USED AS SUBJECT
China.
India.
7
7
DEWEY DECIMAL CLASSIFICATION
Number
658/
.
0490951
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
12
.
C5
Book number
G87
2009
OTHER CLASS NUMBERS
Class number
F723
Class number
F733
.
03
Class number
F733
.
513
System Code
clc
System Code
clc
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gupta, Anil K.,1949-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Wang, Haiyan, (Consultant)
ORIGINATING SOURCE
Date of Transaction
20201206114852.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
