عنوان
پدید آورنده
موضوع
رده
GV721.5 .P34 2006eb
GV721
.
5
.
P34
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0313080496
(Number (ISBN
9780313080494
Erroneous ISBN
0275990303
Erroneous ISBN
9780275990305
NATIONAL BIBLIOGRAPHY NUMBER
Number
b766072
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Olympic turnaround :
General Material Designation
[Book]
Other Title Information
how the Olympic Games stepped back from the brink of extinction to become the world's best known brand /
First Statement of Responsibility
Michael Payne ; foreword by Sir Martin Sorrell.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn. :
Name of Publisher, Distributor, etc.
Praeger Publishers,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 332 pages, 12 unnumbered pages of plates) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 295-316) and index.
CONTENTS NOTE
Text of Note
Rings side seat -- Scorpion wars -- Shock and awe -- The shoemaker's vision -- Beyond a brand -- Beating the ambushers -- Operation perfect hosts -- Making IT happen -- To the brink and back -- Coming home -- The future of the rings -- Appendix: The rings and the small screen.
0
SUMMARY OR ABSTRACT
Text of Note
Higher, faster, stronger ... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramat.
SYSTEM REQUIREMENTS NOTE (ELECTRONIC RESOURCES)
Text of Note
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OTHER EDITION IN ANOTHER MEDIUM
Title
Olympic turnaround.
International Standard Book Number
9780275990305
TOPICAL NAME USED AS SUBJECT
Olympics-- Political aspects-- History.
Sports and state-- History.
Olympics-- Political aspects.
SPORTS & RECREATION-- Olympics.
Sports and state.
(SUBJECT CATEGORY (Provisional
SPO-- 058000
DEWEY DECIMAL CLASSIFICATION
Number
796
.
48
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
GV721
.
5
Book number
.
P34
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Payne, Michael,1958-
ORIGINATING SOURCE
Date of Transaction
20201206112921.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
