عنوان
پدید آورنده
موضوع
رده
HF5415.17 .B76 2005eb
HF5415
.
17
.
B76
2005eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
046209359X
(Number (ISBN
1435600282
(Number (ISBN
9780462093598
(Number (ISBN
9781435600287
Erroneous ISBN
1904879306
Erroneous ISBN
9781904879305
NATIONAL BIBLIOGRAPHY NUMBER
Number
b765961
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Wizard! :
General Material Designation
[Book]
Other Title Information
Harry Potter's brand magic /
First Statement of Responsibility
Stephen Brown.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Marshall Cavendish Ltd.,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (192 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Great brand stories
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story.
0
SUMMARY OR ABSTRACT
Text of Note
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm.
OTHER EDITION IN ANOTHER MEDIUM
Title
Wizard!
International Standard Book Number
1904879306
PARALLEL TITLE PROPER
Parallel Title
GBS: Wizard!
PERSONAL NAME USED AS SUBJECT
Potter, Harry
Potter, Harry
TOPICAL NAME USED AS SUBJECT
Advertising-- Brand name products.
Book industries and trade.
Books.
Booksellers and bookselling.
Brand name products.
Branding (Marketing)
Character merchandising.
Advertising-- Brand name products.
Book industries and trade.
Books.
Booksellers and bookselling.
Brand name products.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
BUSINESS & ECONOMICS-- Corporate & Business History.
BUSINESS & ECONOMICS-- Infrastructure.
Business & Economics.
Character merchandising.
Commerce.
Marketing & Sales.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
BUS-- 032000
BUS-- 077000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
827
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
17
Book number
.
B76
2005eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Brown, Stephen,1955 March 23-
ORIGINATING SOURCE
Date of Transaction
20201206112426.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
