عنوان

Steal these ideas! :

(Number (ISBN

0470883049

(Number (ISBN

1576601919

(Number (ISBN

1576602257

(Number (ISBN

9780470883044

(Number (ISBN

9781576601914

(Number (ISBN

9781576602256

Number

b765401

Title Proper

Steal these ideas! :

General Material Designation

[Book]

Other Title Information

marketing secrets that will make you a star /

First Statement of Responsibility

Steve Cone.

Edition Statement

1st ed.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Bloomberg Press,

Date of Publication, Distribution, etc.

2005.

Specific Material Designation and Extent of Item

1 online resource (ix, 188 pages) :

Other Physical Details

illustrations

Text of Note

Includes index.

Text of Note

Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.

0

Text of Note

"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.

Source for Acquisition/Subscription Address

eBook Library

Stock Number

EBL238539

Title

Steal these ideas!.

International Standard Book Number

1576601919

Marketing.

BUSINESS & ECONOMICS-- Distribution.

BUSINESS & ECONOMICS-- Marketing-- General.

Marketing.

Marketing.

BUS-- 043000

BUS-- 078000

Number

Edition

Class number

Book number

Class number

System Code

Cone, Steve,1950-

Date of Transaction

20201206105628.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y