edited by Georgette Wang, Jan Servaes and Anura Goonasekera.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2000.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 336 pages ;
Dimensions
24 cm
SERIES
Series Title
Routledge research in cultural and media studies ;
Volume Designation
7
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction / Georgette Wang and Jan Servaes -- Geolinguistic region as global space: the case of Latin America / John Sinclair -- Decentralization processes and "proximate television" in Europe / Miquel de Moragas Spà and Bernat López -- Local and national cultural industries: is there life after globalization? / Georgette Wang, Lin-Lin Ku and Chun-Chou Liu -- The global, the local and the public sphere / Colin Sparks -- The ambiguity of the "emerging" public sphere and the Thai media industry / Ubonrat Siriyuvasak -- Constitutional change, media, and the national public sphere: the case of Scotland / Philip Schlesinger -- The globalize, regionalize, or localize us, that is the question: Japan's response to media globalization / Koichi Iwabuchi -- Export of culture or coproduction of culture? Vignettes from the creative process at a global advertising affiliate, Beijing / Jian Wang -- Cultural identity in an era of globalization: the structure and content of Taiwanese soap operas / Yean Tsai -- Television and global culture: assessing the role of television in globalization / Paul S.N. Lee -- Culture, language and social class in the globalization of television / Joseph D. Straubhaar -- The choice between local and foreign: Taiwan youths' television viewing behavior / Herng Su and Sheue-Yun Chen -- The production and consumption of national and local cultural products in the age of global communication / Gérard Pogorel -- No culture is an island: an analysis of media protectionism and media openness / Joseph Man Chan -- Media in the information highway: representing different cultures in the age of global communication / Anura Goonasekera -- Reconciliation between openness and resistence: media globalization and new policies of China's television in the 1990s / Junhao Hong -- Globalization: consumption and identity -- towards researching nodal points / Rico Lie and Jan Servaes.
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SUMMARY OR ABSTRACT
Text of Note
This study explores the theories of media globalization with emphasis on the areas of cultural and local television markets. The book focuses on the industry, content and strategy, audience, policy and future research.