عنوان

Building donor loyalty :

(Number (ISBN

078796834X

(Number (ISBN

9780787968342

Number

b763780

Title Proper

Building donor loyalty :

General Material Designation

[Book]

Other Title Information

the fundraiser's guide to increasing lifetime value /

First Statement of Responsibility

Adrian Sargeant, Elaine Jay.

Edition Statement

1st ed.

Place of Publication, Distribution, etc.

San Francisco :

Name of Publisher, Distributor, etc.

Jossey-Bass,

Date of Publication, Distribution, etc.

©2004.

Specific Material Designation and Extent of Item

xv, 208 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes bibliographical references (pages 199-202) and index.

Text of Note

Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action.

0

Text of Note

"Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice."--Jacket.

Fund raising-- United States.

Nonprofit organizations-- United States-- Marketing.

Philanthropists-- United States-- Attitudes.

Fund raising-- United States.

Fund raising.

Nonprofit organizations-- Marketing.

Nonprofit organizations-- United States-- Marketing.

Nonprofit-Organisation

Philanthropists-- Attitudes.

Philanthropists-- United States-- Attitudes.

Spendensammlung

United States.

USA

7

7

Number

Edition

Class number

Book number

Sargeant, Adrian.

Jay, Elaine.

Date of Transaction

20201204231350.0

Electronic name

[Book]

Y