عنوان
پدید آورنده
موضوع
رده
HF5415.2 .P575 2009
HF5415
.
2
.
P575
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834917621
(Number (ISBN
3834983764
(Number (ISBN
9783834917621
(Number (ISBN
9783834983763
Erroneous ISBN
9783834917621
NATIONAL BIBLIOGRAPHY NUMBER
Number
b763281
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Statistical noise or valuable information :
General Material Designation
[Book]
Other Title Information
the role of extreme cases in marketing research /
First Statement of Responsibility
Clemens Pirker ; with a foreword by Prof. Dr. Hans Mühlbacher.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden :
Name of Publisher, Distributor, etc.
Gabler Verlag / GWV Fachverlage,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource :
Other Physical Details
illustrations
SERIES
Series Title
Gabler research
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Literature Review -- Practices in Marketing Research related to Extreme Cases -- Empirical Study -- Discussion and Conclusion.
0
DISSERTATION (THESIS) NOTE
Text of Note
Diss.-- University of Innsbruck, 2008.
SUMMARY OR ABSTRACT
Text of Note
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer
Stock Number
978-3-8349-1762-1
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9783834917621
TOPICAL NAME USED AS SUBJECT
Marketing research.
Outliers (Statistics)
Affaires.
Economie de l'entreprise.
Marketing research.
Outliers (Statistics)
Science économique.
(SUBJECT CATEGORY (Provisional
BUS043000
KJS
KJSM
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
P575
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Pirker, Clemens.
ORIGINATING SOURCE
Date of Transaction
20201204224657.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
