عنوان
پدید آورنده
موضوع
رده
HF1416 .L49 1998
HF1416
.
L49
1998
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749422467
(Number (ISBN
9780749422462
NATIONAL BIBLIOGRAPHY NUMBER
Number
b763230
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
An introduction to international marketing :
General Material Designation
[Book]
Other Title Information
a guide to going global /
First Statement of Responsibility
Keith Lewis and Matthew Housden.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
1998.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
v, 186 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm.
SERIES
Series Title
Marketing in action series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 179-180) and index.
SUMMARY OR ABSTRACT
Text of Note
This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.
PARALLEL TITLE PROPER
Parallel Title
International marketing
TOPICAL NAME USED AS SUBJECT
Export marketing.
Export marketing.
Internationales Management.
Internationales Management.
Internationales Marketing.
Internationales Marketing.
Produktpolitik.
Produktpolitik.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
848
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF1416
Book number
.
L49
1998
OTHER CLASS NUMBERS
Class number
QP
680
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lewis, Keith.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Housden, Matthew.
ORIGINATING SOURCE
Date of Transaction
20201204224417.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
