Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Getting Started with WordPress and e-Commerce; Why WordPress; WordPress is free (as in money); WordPress is free (as in speech); WordPress is widely used; WordPress is flexible and extensible; About the WP e-Commerce plugin; Site and business possibilities; Photography shop; Music shop with digital downloads; Clothing shop; Accessory shop; WP e-Commerce feature overview; Organization and layout; Products and merchandising; Checkout and payments; Marketing tools; Test platform; Summary
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Chapter 2: Getting Ready to SellInstalling the WP e-Commerce plugin; Installing from the WordPress Dashboard; Manual installation; Plugin activation; Installing third-party themes; Installing themes through the WordPress Dashboard; Uploading themes via FTP; Activating third-party themes; Enabling and disabling comments; Disabling comments globally; Disabling comments on individual posts and pages; Removing comment traces from your theme; Setting up a static front page; Using widgets; Creating text widgets; Complementary plugins; Akismet; All in One SEO Pack; Google XML Sitemaps; WP-DB-Backup
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Pagination settingsComment Settings; Admin Settings; Digital downloads; Purchases; E-mail settings; URL Settings; Checkout settings; Summary; Chapter 4: Managing Your Product Catalog; Creating new products; Creating a new physical product; Creating a new digital product; Groups, categories, and tags; Groups and categories; Deleting categories and groups; Product Categories widget; Tags; Price and Stock Control; Variations; Advanced Options; Custom Meta; Merchant Notes; Personalisation Options; Summary; Chapter 5: User Accounts: Customers and Staff; Enabling user registrations
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Understanding WordPress rolesAdministrator; Editor; Author; Contributor; Subscriber; Staff accounts; Creating staff users; Manual registration; Self-registration; Customer accounts; Creating a test customer account; Dealing with the WordPress Dashboard; Redirect customer logins with 'Peter's Login Redirect'; Dominate logins with 'Theme My Login'; Purchase history; Summary; Chapter 6: Checkout and Payment Setup; Planning the checkout process; Payment gateway versus merchant account; Integration and checkout seamlessness; Available payment gateways; Chronopay; Google Checkout
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WP-PollsAdding a contact form; WordPress SpamFree contact form; Contact Form 7; cforms II; Adding a business blog; Summary; Chapter 3: Configure Your e-Commerce Settings; General Settings; Base Country/Region, Tax Settings, and Language; Default language; Currency Settings; Presentation Settings; Button Settings; Product Settings; Product Page Settings; Shopping Cart Settings; Cart Location; Use Sliding Cart; Display + Postage & Tax -- Product Group Settings; Show Product Group Description; Show Product Group Thumbnails; Show Product Count per Product Group; Thumbnail Settings