عنوان
پدید آورنده
موضوع
رده
HD30.3 .R537 2007
HD30
.
3
.
R537
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203390938
(Number (ISBN
041532825X
(Number (ISBN
0415328268
(Number (ISBN
1280918063
(Number (ISBN
9780203390931
(Number (ISBN
9780415328258
(Number (ISBN
9780415328265
(Number (ISBN
9781280918063
NATIONAL BIBLIOGRAPHY NUMBER
Number
b762687
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Essentials of corporate communication :
General Material Designation
[Book]
Other Title Information
implementing practices for effective reputation management /
First Statement of Responsibility
Cees B.M. van Riel and Charles J. Fombrun.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 306 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 284-301) and index.
CONTENTS NOTE
Text of Note
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
0
SUMMARY OR ABSTRACT
Text of Note
"This new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation, and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based toolbox to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European, and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Shell, Microsoft, Altria, and Johnson & Johnson."--Jacket.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Levant - sup
Terms of Availability
24.29
TOPICAL NAME USED AS SUBJECT
Communication in management.
Corporate image.
Corporations-- Public relations.
Communication in management.
Corporate image.
Corporations-- Public relations.
Kommunikation
Kommunikation.
Management
Management.
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
658.012.61
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/5
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD30
.
3
Book number
.
R537
2007
OTHER CLASS NUMBERS
Class number
QP
345
Class number
QP
637
Class number
WIR
575f
System Code
rvk
System Code
rvk
System Code
stub
PERSONAL NAME - PRIMARY RESPONSIBILITY
Riel, C. B. M. van.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Fombrun, Charles J.
ORIGINATING SOURCE
Date of Transaction
20201204221146.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
