عنوان
پدید آورنده
موضوع
رده
HG4011 .S324 2007eb
HG4011
.
S324
2007eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470149604
(Number (ISBN
1119196868
(Number (ISBN
1280935197
(Number (ISBN
661093519X
(Number (ISBN
9780470149607
(Number (ISBN
9781119196860
(Number (ISBN
9781280935190
(Number (ISBN
9786610935192
Erroneous ISBN
0470126884
Erroneous ISBN
9780470126882
NATIONAL BIBLIOGRAPHY NUMBER
Number
b762467
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Optimizing corporate portfolio management :
General Material Designation
[Book]
Other Title Information
aligning investment proposals with organizational strategy /
First Statement of Responsibility
Anand Sanwal.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxvii, 190 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment portfolio : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Techniques and tools to optimize your corporate portfolio -- Applying CPM to functional areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting and capital expenditure -- Sales force -- Case studies -- American Express -- TransUnion -- Hewlett-Packard -- Cisco Systems -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP's strategic financial analysis curriculum outline -- Useful information (diagrams, exhibits, and text) for building your CPM business case.
0
SUMMARY OR ABSTRACT
Text of Note
If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization."Optimizing Corporate Portfolio Management" takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, produ.
OTHER EDITION IN ANOTHER MEDIUM
Title
Optimizing corporate portfolio management.
International Standard Book Number
0470126884
TOPICAL NAME USED AS SUBJECT
Corporations-- Finance.
Portfolio management.
BUSINESS & ECONOMICS-- Investments & Securities-- General.
Corporations-- Finance.
Portfolio management.
(SUBJECT CATEGORY (Provisional
BUS-- 036000
KMMD
DEWEY DECIMAL CLASSIFICATION
Number
658
.
15/2
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HG4011
Book number
.
S324
2007eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Sanwal, Anand K.,1973-
ORIGINATING SOURCE
Date of Transaction
20201204215826.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
