عنوان
پدید آورنده
موضوع
رده
HD59 .L47 2006eb
HD59
.
L47
2006eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1410617262
(Number (ISBN
9781410617262
Erroneous ISBN
0805856420
Erroneous ISBN
0805856439
NATIONAL BIBLIOGRAPHY NUMBER
Number
b762393
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Corporate public affairs :
General Material Designation
[Book]
Other Title Information
interacting with interest groups, media, and government /
First Statement of Responsibility
Otto Lerbinger.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Mahwah, N.J. :
Name of Publisher, Distributor, etc.
Lawrence Erlbaum,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xviii, 477 pages)
SERIES
Series Title
LEA's communication series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
CONTENTS NOTE
Text of Note
An overview of corporate public affairs -- Interest group strategies and forms of opinion -- Conflict resolution : mediation and negotiation -- Proactive media relations -- Gaining semicontrol over the media : broadcast appearances -- Gaining complete control over the media : advocacy advertising -- Holding the media accountable and suing -- Bypassing the news media : direct communication -- Direct lobbying -- Grassroots lobbying -- Electoral activities -- Litigation communication -- Ascendancy of corporate power -- Constructing a competitive political marketplace -- Heeding the public interest.
0
SUMMARY OR ABSTRACT
Text of Note
Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
OTHER EDITION IN ANOTHER MEDIUM
Title
Corporate public affairs.
International Standard Book Number
0805856439
TOPICAL NAME USED AS SUBJECT
Corporations-- Political activity.
Corporations-- Public relations.
Social responsibility of business.
Entreprises-- Relations publiques.
Entreprises-- Responsabilité sociale.
Sociétés-- Activité politique.
BUSINESS & ECONOMICS-- Public Relations.
Corporations-- Political activity.
Corporations-- Public relations.
Media Studies.
Öffentlichkeitsarbeit
Social responsibility of business.
Unternehmen
(SUBJECT CATEGORY (Provisional
BUS-- 052000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2/85
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
Book number
.
L47
2006eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lerbinger, Otto.
ORIGINATING SOURCE
Date of Transaction
20201204215520.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
