عنوان
پدید آورنده
موضوع
رده
HE8689.7.M37 P76 2006
HE8689
.
7
.
M37
P76
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0240807626
(Number (ISBN
9780240807621
NATIONAL BIBLIOGRAPHY NUMBER
Number
b761665
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Media promotion and marketing for broadcasting, cable, and the Internet /
General Material Designation
[Book]
First Statement of Responsibility
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Elsevier/Focal Press,
Date of Publication, Distribution, etc.
©2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 335 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 321-323) and index.
CONTENTS NOTE
Text of Note
1. Promoting the Media: Scope and Goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- 2. Marketing Radio / Gregory D. Newton -- 3. Local Television Promotion: News, Syndication, and Sales / Douglas A. Ferguson and William J. Adams -- 4. Management, Research, and Budgeting for Promotion / Michael O. Wirth and Ronald J. Rizzuto -- 5. Designing On-Air, Print, and Online Promotion / Susan Tyler Eastman -- 6. Network Television Promotion / Douglas A. Ferguson -- 7. Cable Marketing and Promotion / Robert A. Klein -- 8. New Media Promotion / Stephen Masiclat and Robert A. Klein -- 9. Promotion in Public Television and Radio / Robert K. Avery and Mary L. Dickson -- 10. Global Promotion and Marketing of Television / Robert V. Bellamy, Jr. and James B. Chabin.
0
SUMMARY OR ABSTRACT
Text of Note
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
ACQUISITION INFORMATION NOTE
Stock Number
Unowned Dawsonera PDA title
OTHER EDITION IN ANOTHER MEDIUM
Title
Media promotion and marketing for broadcasting, cable, and the Internet.
International Standard Book Number
9780240807621
TOPICAL NAME USED AS SUBJECT
Cable television-- Marketing.
Radio broadcasting-- Marketing.
Television broadcasting-- Marketing.
Internet-- Marketing.
Radio-- Marketing.
Radiodiffusion-- Marketing.
Télédistribution-- Marketing.
Télévision-- Marketing.
Cable television-- Marketing.
Radio broadcasting-- Marketing.
TECHNOLOGY & ENGINEERING-- Television & Video.
Telemarketing
Television broadcasting-- Marketing.
(SUBJECT CATEGORY (Provisional
TEC-- 043000
DEWEY DECIMAL CLASSIFICATION
Number
384
.
55068/8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HE8689
.
7
.
M37
Book number
P76
2006
OTHER CLASS NUMBERS
Class number
QP
650
System Code
rvk
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Eastman, Susan Tyler.
Ferguson, Douglas A.
Klein, Robert A.,1928-
ORIGINATING SOURCE
Date of Transaction
20201204211812.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
