Includes bibliographical references (pages 265-288) and index.
CONTENTS NOTE
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The journey begins -- I can get it for you wholesale -- Morris Air spreads its wings -- Off to Southwest -- Opening up new skies -- A different kind of airline -- Preparing for take-off -- JetBlue takes flight -- Bringing TV to the skies -- Keeping customers happy -- The technology advantage -- Getting the word out in style -- Dealing with disaster -- Preserving the culture -- Looking to the future -- David Neeleman's rules for succeeding in any business.
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SUMMARY OR ABSTRACT
Text of Note
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.