how to profit from your ideas, intellectual property and market knowledge /
First Statement of Responsibility
consultant editor, Adam Jolly.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xviii, 316 pages) :
Other Physical Details
color illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Foreword; Part 1 The innovation premium; Part 2 Move up the value chain; Part 3 Forms of innovation; Part 4 Sources and types of innovation; Part 5 New frontiers; Part 6 The creative organization; Part 7 An open search for ideas; Part 8 Commercialization models; Part 9 IP fit for purpose; Part 10 Contract negotiation; Part 11 Funding innovation; Part 12 When you are copied; Index; Index of advertisers.
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SUMMARY OR ABSTRACT
Text of Note
Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model. In devoloping new pro.