عنوان
پدید آورنده
موضوع
رده
HD69.S8 G53 2009eb
HD69
.
S8
G53
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749456094
(Number (ISBN
9780749456092
Erroneous ISBN
0749454849
Erroneous ISBN
9780749454845
NATIONAL BIBLIOGRAPHY NUMBER
Number
b761283
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic alliances & marketing partnerships :
General Material Designation
[Book]
Other Title Information
gaining competitive advantage through collaboration and partnering /
First Statement of Responsibility
Richard Gibbs and Andrew Humphries.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 235 pages) :
Other Physical Details
illustrations, plans
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 227-228) and index.
CONTENTS NOTE
Text of Note
Half title page; Praise for Strategic Alliances; Title page; Imprint; Contents; About the authors; Foreword; Introduction: Placing a value on your key commercial partnerships; Chapter 1 The business of partnering; Chapter 2 The evolution of partnership-driven business strategies; Chapter 3 The obstacles and drivers of successful partnerships; Chapter 4 Relationship marketing: a 'new-old' theory of business relationships; Chapter 5 Understanding partnership and alliance dynamics; Chapter 6 Working hard at the 'soft' factors; Chapter 7 The Gibbs+Humphries Partnership Types.
0
SUMMARY OR ABSTRACT
Text of Note
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partne.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
210128
OTHER EDITION IN ANOTHER MEDIUM
Title
Strategic alliances & marketing partnerships.
International Standard Book Number
9780749454845
PARALLEL TITLE PROPER
Parallel Title
Strategic alliances and marketing partnerships
TOPICAL NAME USED AS SUBJECT
Marketing.
Relationship marketing.
Strategic alliances (Business)
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Marketing.
Relationship marketing.
Strategic alliances (Business)
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658/
.
046
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
S8
Book number
G53
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gibbs, Richard,1955-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Humphries, Andrew,1949-
ORIGINATING SOURCE
Date of Transaction
20201204205730.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
