عنوان
پدید آورنده
موضوع
رده
LB2336 .W69 2010eb
LB2336
.
W69
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1282505572
(Number (ISBN
1607096498
(Number (ISBN
160709651X
(Number (ISBN
9781282505575
(Number (ISBN
9781607096498
(Number (ISBN
9781607096511
Erroneous ISBN
9781607096498
NATIONAL BIBLIOGRAPHY NUMBER
Number
b761182
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Leading the campaign :
General Material Designation
[Book]
Other Title Information
advancing colleges and universities /
First Statement of Responsibility
Michael J. Worth.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[Washington, DC] :
Name of Publisher, Distributor, etc.
In partnership with the American Council on Education,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 183 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
American Council on Education series on higher education
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction; Ch01. The Comprehensive Campaign; Ch02. Campaign Phases: Key Decisions and Tasks; Ch03. The Campaign Team; Ch04. Campaign Goals, Priorities, and Objectives; Ch05. Campaign Resources and Policies; Ch06. Executing the Campaign; Ch07. The Art of Fundraising; Ch08. Post-Campaign Evaluation, Planning, and Stewardship; Ch09. Campaign Communicationsand Events; Conclusion; Index; About the Author.
0
SUMMARY OR ABSTRACT
Text of Note
The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but is not intended as a how-to guide. Rather, its emphasis is on the strategic decisions that a campaign requires and on campaign leadership. It will be of interest to trustees, advancement professionals, and others concerned with the future of colleges.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
250557
OTHER EDITION IN ANOTHER MEDIUM
Title
Leading the campaign.
International Standard Book Number
9781607096498
TOPICAL NAME USED AS SUBJECT
Educational fund raising-- United States.
Educational leadership-- United States.
State universities and colleges-- United States-- Finance.
EDUCATION-- Finance.
Educational fund raising.
Educational leadership.
State universities and colleges-- Finance.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
EDU-- 013000
WZ
DEWEY DECIMAL CLASSIFICATION
Number
371
.
2/06
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
LB2336
Book number
.
W69
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Worth, Michael J.
ORIGINATING SOURCE
Date of Transaction
20201204205041.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
