عنوان
پدید آورنده
موضوع
رده
HF5415.13 .W47 1997eb
HF5415
.
13
.
W47
1997eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585443017
(Number (ISBN
159734303X
(Number (ISBN
9780585443010
(Number (ISBN
9781597343039
Erroneous ISBN
0749423633
NATIONAL BIBLIOGRAPHY NUMBER
Number
b761104
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
30 minutes to write a marketing plan /
General Material Designation
[Book]
First Statement of Responsibility
John Westwood.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
1997.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (64 pages)
CONTENTS NOTE
Text of Note
1 What is Marketing Planning?; 2 Situation Analysis; 3 Objectives, Strategies and Action Plans; 4 Distribution, Promotion and Budgets; 5 Writing the Plan; 6 Presenting the Plan, Follow-up and Revision.
0
SUMMARY OR ABSTRACT
Text of Note
What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide!
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
eBook Library
Stock Number
EBL108617
OTHER EDITION IN ANOTHER MEDIUM
Title
30 minutes to write a marketing plan.
International Standard Book Number
0749423633
PARALLEL TITLE PROPER
Parallel Title
Thirty minutes to write a marketing plan
TOPICAL NAME USED AS SUBJECT
Business writing-- Technique.
Marketing-- Management.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing-- Management.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
W47
1997eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Westwood, John,1947-
ORIGINATING SOURCE
Date of Transaction
20201204204554.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
