عنوان
پدید آورنده
موضوع
رده
HF5415.5 .P54 2009eb
HF5415
.
5
.
P54
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0191567647
(Number (ISBN
1282053310
(Number (ISBN
6612053313
(Number (ISBN
9780191567643
(Number (ISBN
9781282053311
(Number (ISBN
9786612053313
Erroneous ISBN
0199544506
Erroneous ISBN
9780199544509
NATIONAL BIBLIOGRAPHY NUMBER
Number
b760226
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic customer management :
General Material Designation
[Book]
Other Title Information
strategizing the sales organization /
First Statement of Responsibility
Nigel F. Piercy and Nikala Lane.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Oxford Univ. Press,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 321 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
List of Figures and Table; About the Authors; What the Experts Say About Strategic Customer Management; Part I: Making the Case; 1. Introduction: Is Sales the New Marketing?; Part II: Making the Sales Organization Strategic; 2. Involvement: Putting Sales Back into Strategy; 3. Intelligence: You Are What You Know; 4. Integration: Getting Your Act Together Around Customer Value; 5. Internal Marketing: Selling the Customer to the Company; 6. Infrastructure: Aligning Sales Process and Structure with Business Strategy; Part III: Meeting Broader Challenges Yet.
0
SUMMARY OR ABSTRACT
Text of Note
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. - ;A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business develop.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
205331
OTHER EDITION IN ANOTHER MEDIUM
Title
Strategic customer management.
International Standard Book Number
0199544506
TOPICAL NAME USED AS SUBJECT
Customer relations-- Management.
Customer services.
BUSINESS & ECONOMICS-- Customer Relations.
Customer relations-- Management.
Customer services.
(SUBJECT CATEGORY (Provisional
BUS-- 018000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
P54
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Piercy, Nigel.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Lane, Nikala.
ORIGINATING SOURCE
Date of Transaction
20201204195904.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
