عنوان
پدید آورنده
موضوع
رده
HD69.B7 G6 2002
HD69
.
B7
G6
2002
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
158115240X
(Number (ISBN
158115299X
(Number (ISBN
1621531937
(Number (ISBN
9781581152401
(Number (ISBN
9781581152999
(Number (ISBN
9781621531937
NATIONAL BIBLIOGRAPHY NUMBER
Number
b760219
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Citizen brand :
General Material Designation
[Book]
Other Title Information
10 commandments for transforming brands in a consumer democracy /
First Statement of Responsibility
Marc Gobé.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Allworth Press,
Date of Publication, Distribution, etc.
©2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxxvii, 249 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 233-235) and index.
CONTENTS NOTE
Text of Note
Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
87363C8A-3E1B-4116-885A-690DCD978B05
OTHER EDITION IN ANOTHER MEDIUM
Title
Citizen brand.
International Standard Book Number
158115240X
PARALLEL TITLE PROPER
Parallel Title
Ten commandments for transforming brands in a consumer democracy
Parallel Title
10 commandments for transforming brands in a consumer democracy
TOPICAL NAME USED AS SUBJECT
Brand name products.
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
Brand name products.
Branding (Marketing)
BUSINESS & ECONOMICS-- Advertising & Promotion.
Consumers' preferences.
Motivation research (Marketing)
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
G6
2002
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gobé, Marc.
ORIGINATING SOURCE
Date of Transaction
20201204195850.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
