عنوان
پدید آورنده
موضوع
رده
HB841 .S55 2005
HB841
.
S55
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1591840139
(Number (ISBN
1591840805
(Number (ISBN
9781591840138
(Number (ISBN
9781591840800
NATIONAL BIBLIOGRAPHY NUMBER
Number
b760098
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Trading up :
General Material Designation
[Book]
Other Title Information
why consumers want new luxury goods--and how companies create them /
First Statement of Responsibility
Michael J. Silverstein and Neil Fiske, with John Butman.
EDITION STATEMENT
Edition Statement
Rev. ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Portfolio,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 300 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action.
0
SUMMARY OR ABSTRACT
Text of Note
"What are the financial and emotional pressures and social forces that drive product choices? What are the benefits that qualify a premium-price product or service for mass acceptance? And how can an established producer create a successful mass luxury brand?" "In Trading Up, a world-class team of consultants explores these questions and shows how companies create premium brands that appeal to the mass-market consumer. The book is teeming with ideas that are relevant to product developers, business strategists, marketers, and social critics as well as consumers themselves."--Jacket.
TOPICAL NAME USED AS SUBJECT
Cost and standard of living-- United States.
Luxury.
Quality of products-- United States.
Consumentengedrag.
Consumers' preferences-- United States.
Cost and standard of living-- United States.
Cost and standard of living.
Luxuries-- United States.
Luxury.
Merkartikelen.
Quality of products-- United States.
Quality of products.
Weelde.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
DEWEY DECIMAL CLASSIFICATION
Number
339
.
4/7/0973
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HB841
Book number
.
S55
2005
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Silverstein, Michael J.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Butman, John.
Fiske, Neil.
ORIGINATING SOURCE
Date of Transaction
20201204195139.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
