Cover -- Contents -- Acknowledgments -- Introduction -- Chapter 1 You Too can be a YouTube Star! -- YouTube and You -- A Quick Guided Tour of YouTube -- A Little YouTube History -- Using YouTube for Fun and Profit -- What I Know Now -- Just for Fun -- Chapter 2 Marketing Yourself Through YouTube -- Performers -- People in Business for Themselves -- YouTube Teachers -- Video R233;sum233;s: Good Idea or Bad? -- College Admissions Videos -- What I Know Now -- Just for Fun -- Chapter 3 Marketing Your Company on YouTube -- What Types of Videos Work Best? -- Do YouTube Views Equal Revenues? -- How Can Your Company Use YouTube? -- What I Know Now -- Just for Fun -- Chapter 4 Creating YouTube Videos -- Heres What Youre Up Against -- Preplanning: Research and Goals, Goals and Research -- Storyboarding and Shooting Your Video -- What I Know Now -- Just for Fun -- Chapter 5 Promoting and Distributing Your Videos -- Simple Promotion and Distribution Steps -- Advanced Promotion and Distribution Methods -- What I Know Now -- Just for Fun -- Chapter 6 YouTube: Your New Revenue Stream -- YouTubes Partner Program -- Redirecting: Selling Something via Landing Pages -- Video Advertising -- Leveraging Your Videos -- Promotional Sponsorships -- Check out YouTubes Screening Room -- YouTubes Competitors Want You -- Assessing the Effectiveness of Your Videos -- What I Know Now -- Just for Fun -- Chapter 7 Other Video-Sharing Sites and the Future of YouTube -- Broad Coverage Sites -- Niche Video-Sharing Sites -- What about Your Own Site? -- A Multiplatform Strategy -- Search for TomorrowWhat Lies Ahead for YouTube -- What I Know Now -- Just for Fun -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.
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SUMMARY OR ABSTRACT
Text of Note
Tips for capitalizing on the power of YouTube--from the gurus of e-commerce.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
030C6848-B094-4CE4-AB63-38B6CAD816EE
OTHER EDITION IN ANOTHER MEDIUM
Title
How to make money with YouTube.
International Standard Book Number
0071621369
TITLE USED AS SUBJECT
YouTube (Electronic resource)
YouTube (Electronic resource)
TOPICAL NAME USED AS SUBJECT
Internet marketing.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.