عنوان
پدید آورنده
موضوع
رده
HF5415.13 .W37 2004x
HF5415
.
13
.
W37
2004x
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750657707
(Number (ISBN
9780750657709
NATIONAL BIBLIOGRAPHY NUMBER
Number
b759664
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing finance :
General Material Designation
[Book]
Other Title Information
turning marketing strategies into shareholder value /
First Statement of Responsibility
Keith Ward.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Elsevier Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 349 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index.
SUMMARY OR ABSTRACT
Text of Note
"Marketing Finance: Turning Marketing Strategies into Shareholder Value is designed to provide marketing managers and students with the financial know-how to maximise the cost effectiveness of their marketing activities." "Building on the author's previous books, Financial Aspects of Marketing and Strategic Management Accounting, the book stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan."--Jacket.
TOPICAL NAME USED AS SUBJECT
Marketing-- Cost effectiveness.
Marketing-- Costs.
Marketing-- Management.
Marketing-- Coût.
Marketing-- Coût-efficacité
Marketing-- Gestion.
Aandeelhouderswaarde.
Marketing-- Cost effectiveness.
Marketing-- Costs.
Marketing-- Management.
Marketing.
Strategisch management.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
802
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
W37
2004x
OTHER CLASS NUMBERS
Class number
85
.
30
Class number
85
.
40
System Code
bcl
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ward, Keith,1949-
ORIGINATING SOURCE
Date of Transaction
20201204193035.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
