Includes bibliographical references (page 311) and index.
CONTENTS NOTE
Text of Note
"Resident genius" : from Time Inc. to Time Warner, 1923-1998 -- Enter the Internet cowboys : AOL, 1985-1999 -- The big deal : AOL and Time Warner, 1999-2000 -- "Surviving is winning" : AOL Time Warner, 2000-2003.
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SUMMARY OR ABSTRACT
Text of Note
The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.
PERSONAL NAME USED AS SUBJECT
Case, Steve,1958-
Levin, Gerald M.
Case, Steve,1958-
Levin, Gerald M.
CORPORATE BODY NAME USED AS SUBJECT
AOL Time Warner-- History.
AOL Time Warner.
Time Warner Inc.
TOPICAL NAME USED AS SUBJECT
Businessmen-- United States, Biography.
Consolidation and merger of corporations-- United States, Case studies.
Internet service providers-- United States-- History.
Motion picture industry-- United States-- History.
Online information services industry-- United States-- History.
Publishers and publishing-- United States-- History.