Includes bibliographical references (pages 204-232) and index.
CONTENTS NOTE
Text of Note
Pretending and dissembling : the act of service -- Influence and control in the service interaction -- Social exchange : equity and justice in service -- Being always right : customer behavior towards service providers -- Being only human : service providers' behavior towards customers -- Service provider attributes -- Organizational perspectives of the service role -- Service relationships : the impact of service providers on customers -- Conclusion : managerial implications and future research directions.
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SUMMARY OR ABSTRACT
Text of Note
Integrating theory and research, this title discusses the distinctive issues relevant to service providers and provides a range of integrated knowledge on employees in customer service roles.