عنوان
پدید آورنده
موضوع
رده
HF5415.2 .W55 2004eb
HF5415
.
2
.
W55
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080501419
(Number (ISBN
9780080501413
Erroneous ISBN
0750662891
NATIONAL BIBLIOGRAPHY NUMBER
Number
b758478
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing research and information /
General Material Designation
[Book]
First Statement of Responsibility
John Williams.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Elsevier/Butterworth Heinemann,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (125 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
CIM revision cards
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
Cover -- TABLE OF CONTENTS -- Preface -- Chapter 1. Marketing research and information -- Chapter 2. Information in the knowledge economy -- Chapter 3. The marketing database -- Chapter 4. The marketing research process -- Chapter 5. Using secondary research -- Chapter 6. Observation research -- Chapter 7. Qualitative research -- Chapter 8. Quantitative data -- Chapter 9. Questionnaire design -- Chapter 10. Sampling -- Chapter 11. Quantitative data analysis -- Chapter 12. Presenting marketing research -- Bibliography -- Last Page.
0
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing research and information.
International Standard Book Number
9780750662895
TOPICAL NAME USED AS SUBJECT
Marketing research-- Examinations, Study guides.
BUSINESS & ECONOMICS-- Marketing-- Research.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
'
3
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
W55
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Williams, John.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201204182937.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
